Achieving Sustainability: PepsiCo’s ESG and Customer Perception

Xinning Liu

##article.authors##

Xinning Liu

Keywords:

PepsiCo, Product Marketing, ESG, Sustainability, Environmental Impact, Corporate Investment, Multinational, Consumer Perception, Behavioral Economics

Abstract

The purpose of this study is to explore consumer perceptions of PepsiCo’s sustainability efforts by analyzing the opportunity cost of their ESG investments. As a leading company in the food and beverage industry, PepsiCo has made outstanding contributions to the environmental sustainability, and their ESG decisions are best for investors, consumers, and the environment. Estimation of the opportunity cost of Pepsi’s ESG program, survey through questionnaires, and interviews with PepsiCo employees. PepsiCo's contribution to reduce environmental impact is undeniable, and the choices are in the best interests of the business. This study found that consumers' awareness of PepsiCo’s ESG commitments is low, resulting in some consumers having concerns about the environmental impacts of PepsiCo’s operations and preventing consumers from appreciating PepsiCo's commitment to reducing carbon emissions. Awareness must be increased to achieve the desired environmental impact, avoid consumer attrition and render the opportunity cost of PepsiCo’s ESG commitment equal to zero.

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