Rationality of Snap Judgments
Keywords:
Snap Judgments, Dual Process Theory, Political Domain, Business Domain, Personality DomainAbstract
Humans are generally believed to be irrational. Some argue this irrationality stems from reliance on snap judgements. This study examines the use of quick, unconscious judgments in research across different social domains, including political, business, and personality areas. I argue that snap judgments are accurate, and that people are rational to rely on them.
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