The Impact of Post COVID-19 on the Business Sustainability of DHOFAR Automative - An Investigation

Abstract

The Nobel covid-19 had devastating effects on every business sector let it be the food, fashion, clothing, or automotive industries. Oman like other countries took all the necessary steps required to minimize the spread of the virus by implementing policies and regulations around the Sultanate. The study highly focuses on the impact of COVID-19 on the automobile industry by taking Dhofar Automotive as an example to present the research objectives. Both primary and secondary sources are used to collect data for this project. Primary data is collected using interviews and questionnaires by interviewing the managers and circulating the online questionnaire among the employees of Dhofar Automotive. The secondary data i.e., the financial data was collected from financial reports, published in journal articles, newspaper articles, websites, and books. The qualitative analysis is done through thematic and descriptive analysis. The SWOT and PESTEL analysis were also conducted to analyze the qualitative data. The quantitative analysis of the statistical data like dates, GDP, growth rate, economic rate, etc. is conducted. The data analysis is done using SPSS and MS excel tools.  This study aims to determine the impact of covid on the selected automobile company, how it managed to survive over 3 years of the pandemic, how it sustained its business, how the company determined the most profitable year in the pandemic, micro and macro factors that influenced their activities and possibly suggests some IT tools that the company can implement to develop and sustain in the future.