The Echo chamber-driven Polarization on Social Media
DOI:
https://doi.org/10.47611/jsr.v12i4.2274Keywords:
echo chambers, online social behavior, online polarization, group polarization, online group affiliation, online social identity, belief polarizationAbstract
This article delves into the phenomenon of echo chambers and the role of social media in perpetuating polarization within online communities. As digital communication platforms continue to shape public discourse and information consumption, understanding the mechanisms behind echo chambers and their impact on societal polarization becomes paramount. The article explores the concept of echo chambers, defined as insulated online spaces where individuals are exposed primarily to like-minded perspectives, leading to the reinforcement of pre-existing beliefs and the exclusion of opposing viewpoints. Drawing on interdisciplinary research, the study examines the psychological, cognitive, and social factors that contribute to the formation and maintenance of echo chambers. Additionally, it investigates the role of algorithmic recommendation systems employed by social media platforms in amplifying polarization. Furthermore, the article analyzes the consequences of echo chambers and social media-driven polarization on public discourse, political polarization, and societal cohesion. It also highlights potential strategies and interventions to mitigate echo chamber effects and foster more diverse and inclusive online environments. The findings of this research shed light on the complex interplay between digital communication, echo chambers, and social polarization, ultimately providing insights into the challenges and opportunities for cultivating healthier online discourse in the era of social media.
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