An Analysis of Strategies Adopted By MNCs - ‘STARBUCKS’ to Promote Employee Retention in Oman

Abstract

Retaining employees has become very important in today’s world. Companies nowadays prefer retaining employees than hiring new employees because is cheaper, and the previous employees are more reliable. However, employees often tend to shift workplaces when getting a better salary and job. This study aims at analyzing strategies that is adopted by Starbucks, a Multinational Corporation. The study will be conducted on the branch of Starbucks in Oman. A strong literature review is written with the help of existing literature in this topic. Journal articles, websites, and books are used as sources to get secondary information for this study.