New E-Commerce Practices and How They Affect the Customer Satisfaction Rate
Keywords:
Customer; Costumer Experience; E- Commerce Tactics; Experience; TechniquesAbstract
E-commerce and the internet have changed business practices, enhancing customer experience. A quantitative research approach was used to investigate the impact of e-commerce techniques on the user experience. Results showed that Omni-channel, rewards, loyalty, and payment systems, as well as customer service and payment systems, significantly improved customer experience.
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Copyright (c) 2023 Ibrahim Al Balushi; Raza Hasan, Saqib Hussain, Jitendra Pandey
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