Smart Channel for Home Based Startups in Oman - A Review

Authors

  • Ghaida Al Siyabi Middle East College
  • Aala Al Jabri Middle East College
  • Vikas Rao Naidu Middle East College https://orcid.org/0000-0001-7354-172X
  • Aparna Agarwal Middle East College
  • Vishal Dattana
  • Raza Hasan Middle East College

Keywords:

E-Business, Startups in Oman, Digital Marketting, E-Commerce

Abstract

The government authorities in the Sultanate of Oman is always promoting small startups which in turn will boost the economy of the country and help to grow the GDP. In this regard, there are many startups that have come forward in the past few years and they are doing good business. However, they are facing issues related to their marketing and common channel to showcase their products and services. This research paper reviews most of such startups and home-based businesses in the Muscat region. With the help of a questionnaire and interviews, it will also identify various innovative methods for digital marketing. The survey results containing at least 40 responses and all of them are in the favour of the implementation of such a smart channel for these home-based startups. Apart from surveys, authors also have conducted interviews of some potential business which has recently adopted digital media platform for their publicity. Finally, this paper provides recommendations for better implementation for such startups to provide more profits in near future.

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Author Biographies

Ghaida Al Siyabi, Middle East College

Student,
Department of Computing,
Middle East College, Oman

Aala Al Jabri, Middle East College

Student,
Department of Computing,
Middle East College, Oman

Vikas Rao Naidu, Middle East College

Senior Lecturer,
Department of Computing,
Middle East College, Oman

Aparna Agarwal, Middle East College

Lecturer,
Department of Computing,
Middle East College, Oman

Vishal Dattana

Senior Lecturer,
Department of Computing,
Middle East College, Oman

Raza Hasan, Middle East College

Senior Lecturer,
Department of Computing,
Middle East College, Oman

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Published

06-01-2022

How to Cite

Al Siyabi, G., Al Jabri, A., Naidu, V. R., Agarwal, A., Dattana, V., & Hasan, R. (2022). Smart Channel for Home Based Startups in Oman - A Review. Journal of Student Research. Retrieved from https://jsr.org/index.php/path/article/view/1516