The Growing Number of Celebrity Businesses – And Why Many of Them Fail

Authors

  • Jayden Gernale Basis Shavano High School
  • Kimberly Kinne Basis Shavano High School

DOI:

https://doi.org/10.47611/jsrhs.v13i3.7241

Keywords:

Celebrity Businesses, Business Failure, Social Media, Business Strategies

Abstract

This paper addresses the increasing prevalence of celebrity businesses and explains why celebrities are starting said businesses. Identifying how more people have garnered celebrity status and how social media has facilitated their rise to fame is crucial in addressing the growing number of celebrity businesses. When focusing on the business aspect, this paper explores the businesses development strategies that are critical to the success of all businesses and addresses problems that apply more specifically to celebrity businesses. Several comparisons between successful and failed celebrity businesses are made with the purpose of identifying the recurring problems that may contribute to the celebrity businesses’ failure.

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Published

08-31-2024

How to Cite

Gernale, J., & Kinne, K. (2024). The Growing Number of Celebrity Businesses – And Why Many of Them Fail. Journal of Student Research, 13(3). https://doi.org/10.47611/jsrhs.v13i3.7241

Issue

Section

HS Review Articles