The Feasibility of Full Sustainability in the Fashion Industry
DOI:
https://doi.org/10.47611/jsrhs.v13i2.6739Keywords:
Sustainability, Fashion Industry, Consumerism, Greenwashing, Green MarketingAbstract
The fashion industry exerts substantial environmental impact with its significant carbon footprint, extensive water pollution, and microplastic contamination. This study investigates the feasibility of sustainable fashion and analyzes the main roadblocks to achieving it, including greenwashing, consumer overconsumption, and waste during production and recycling. A survey study was done to garner information regarding the public sentiment toward sustainable fashion, which showed an overwhelming response of uncertainty towards the prospect of sustainability. The results of this study may be used to advise the practice of major fashion corporations in improving their business models and seeking more sustainable alternatives for profit.
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