Consumer Preferences for Food Logos
DOI:
https://doi.org/10.47611/jsrhs.v13i1.6217Keywords:
Marketing Psychology, Food Logos, Color, Brand Name, Logo ShapeAbstract
Consumer preference for food logos is a major area of research in the field of marketing psychology. In this study, we further explore consumer preferences for food logos across four elements--color red vs. green, complementary vs. analogous, words vs. no words, and circular vs. angular edges. Participants were given a survey of 30 questions to evaluate eight sets of logos. The results of this study suggest that logos with red as their primary color are preferred over logos where green is predominant, while logos with brand names are preferred over logos without.
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