An Analysis of Sustainable Fashion Business Models, Frameworks and Ethics
DOI:
https://doi.org/10.47611/jsrhs.v13i1.5872Keywords:
sustainability, Marketing, Business, Fast Fashion, Sustainable businessAbstract
In a realm of constant changes to the environment in addition to societal perceptions towards issues surrounding fast fashion, researchers have been analyzing the impacts of this market shift and transition on businesses and their marketing models. This publication will review the multifaceted dynamics and components to the fashion industry, by paying close attention to innovative business strategies, its impact on the supply chain, in conjunction with sustainable ethics and policies that have governed policy makers' role in the pursuit of environmental protection and awareness. This publication will also analyze the varying ethical issues surrounding these propositions, and promising areas of future will also be delved into.
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