The Placebo Prestige Effect on Students’ Perceptions of Universities
DOI:
https://doi.org/10.47611/jsrhs.v12i4.5447Keywords:
Placebo Effect, Prestige Effect, UniversitiesAbstract
The placebo effect is the belief that a product is giving someone effective results, but in reality, it is not producing any results. However, in this paper, the placebo effect is related to prestige and how a university with a stronger reputation/brand seems to be more prestigious than other universities. To test this effect, I created a survey that has junior and senior high school students choose what criteria they would want in a university. That criterion was taken into account and in the last question, participants had to choose between two universities, one more prestigious than the other, and explain their choice. The data showed that prestige/familiarity was not as important a factor as I hypothesized. Instead, location and school size were the deciding factors for students.
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