Exploring the Correlation between Emotional Color Perception and Myers-Briggs Personality Types: A Comparative Analysis
DOI:
https://doi.org/10.47611/jsrhs.v12i4.4831Keywords:
Color, Perception, Color Psychology, Myers-Briggs Type Indicator, Emotional ColorAbstract
The influence of a color’s emotional connotation is a ubiquitous presence, found woven through our known world and shaping our perspectives and interactions. A common debate is that which calls into question the varying ways in which humans emotionally perceive different colors. This study seeks to ascertain whether an individual's personality traits and behavioral patterns, as characterized by the Myers-Briggs Personality Indicator Test, play a characterizing role in this thought process. To decipher an individual’s specific personality traits, 200 participants are subject to a Meyers-Briggs Personality Type Test. The Myers-Briggs Personality Test, developed by Isabel Myers and her mother Katherine Briggs is a self-report inventory designed to identify an individual’s personality type, strengths, and preferences (Cherry, 2022). The questionnaire is comprised of eight different characteristics that are ultimately conjoined to create one unique personality description. Once an individual’s personality type was deciphered, they were subject to a test in which they are to choose the positive, negative, or neutral emotional connotation of each of the 6 colors in the rainbow in a scenic image. The correlations between their MBTI personality type and emotional perceptions of color were then cross-analyzed to understand the existent relations. The results of this study depict that the initial hypothesis has been validated, demonstrating a significant correlation between emotional color perception and personality types as categorized by the Myers-Briggs personality model. Each pairing of the Myers-Briggs model exemplified a strong association to a specific color connotation.
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LeDoux, J. E. (2015, January 1). Feelings: What are they & how does the brain make them? MIT Press. Retrieved September 15, 2022, from https://direct.mit.edu/daed/article/144/1/96/27077/Feelings-What-Are-They-amp-How-Does-the-Brain-Make
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Suk, H.-J. (2011, October 5). Color and emotion- A study on the affective judgment across media and in relation to visual stimuli. MADOC. Retrieved September 2, 2022, from https://madoc.bib.uni-mannheim.de/1336/
Wright, B. (2010). The meanings of color. Taylor & Francis. Retrieved September 2, 2022, from https://www.tandfonline.com/doi/abs/10.1080/00221309.1962.9711531
American Museum of Natural History. (n.d.). How we see color. American Museum of Natural History. Retrieved September 14, 2022, from https://www.amnh.org/explore/ology/brain/seeing-color#:~:text=The%20color%20of%20light%20coming,send%20signals%20to%20the%20brain.
American Psychological Association. (n.d.). Apa PsycNet. American Psychological Association. Retrieved September 15, 2022, from https://psycnet.apa.org/record/2013-29682-000
Azucar, D., Marengo, D., & Settanni, M. (2017, December 22). Predicting the big 5 personality traits from digital footprints on social media: A meta-analysis. Personality and Individual Differences. Retrieved September 15, 2022, from https://www.sciencedirect.com/science/article/abs/pii/S0191886917307328
CBS Interactive. (2019, November 21). #Quitlying: Aha launches campaign to bring awareness on affects of teen vaping. CBS News. Retrieved April 24, 2023, from https://www.cbsnews.com/detroit/news/quitlying-aha-launches-campaign-to-bring-awareness-on-affects-of-teen-vaping/
Chen, D., & Dalton, P. (2005, March 23). The Effect of Emotion and Personality on Olfactory Perception . Oxford Academic. Retrieved January 12, 2023, from https://academic.oup.com/chemse/article/30/4/345/270246
Clarke, T. (2008, August 4). The emotional connotations of color: A ... - wiley online library. The emotional connotations of color: A qualitative investigation. Retrieved January 12, 2023, from https://onlinelibrary.wiley.com/doi/abs/10.1002/col.20435
Dobson, R. (2014, March 16). Seeing red: An expression for angry people, and scientific fact. The Independent. Retrieved April 14, 2023, from https://www.independent.co.uk/news/science/seeing-red-it-s-not-just-an-expression-for-angry-people-but-also-scientific-fact-9194815.html
Drew, A. (2015, January 25). Stephen Covey's 7 Habits of Highly Effective People - the power of a paradigm shift. Medium. Retrieved April 16, 2023, from https://medium.com/@aleshadrew/stephen-coveys-7-habits-of-highly-effective-people-the-power-of-a-paradigm-shift-d963b4aee16d
Harris, J. (2011, August 22). The point of view paradox. OCDQ Blog. Retrieved April 24, 2023, from http://www.ocdqblog.com/home/the-point-of-view-paradox.html
Heshmat, S. (2018, April 6). The personality trait most strongly linked to addiction. Psychology Today. Retrieved April 24, 2023, from https://www.psychologytoday.com/us/blog/science-choice/201804/the-personality-trait-most-strongly-linked-addiction
Hossein Amirhosseini, M. (n.d.). Personality types key [10]. | download scientific diagram - researchgate. Machine Learning Approach to Personality Type Prediction Based on the Myers-Briggs Type Indicator . Retrieved April 18, 2023, from https://www.researchgate.net/figure/Personality-types-key-10_fig1_339935842
Hui-Chih Yu*. (n.d.). A Cross-Cultural Analysis of Symbolic Meanings . Chang Gung Journal of Humanities and Social Sciences . Retrieved January 12, 2023, from https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=a829900f737bb9b4412aee884bfe7168bbde92af
Jonauskaite, D., Parraga, C. A., Quiblier, M., & Mohr, C. (2020, February 2). Feeling blue or seeing red? similar patterns of emotion associations with colour patches and colour terms. i-Perception. Retrieved September 15, 2022, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7027086/
Kar, D., Saha, B., & Chandra Mondal, B. (2014). Measuring emotional intelligence of secondary school students in relation to gender and residence: An empirical study. American Journal of Educational Research, 2(4), 193–196. https://doi.org/10.12691/education-2-4-3
LeDoux, J. E. (2015, January 1). Feelings: What are they & how does the brain make them? MIT Press. Retrieved September 15, 2022, from https://direct.mit.edu/daed/article/144/1/96/27077/Feelings-What-Are-They-amp-How-Does-the-Brain-Make
Rosenman, R. H., & Friedman, M. (2002, May 22). Modifying type A behavior pattern. Journal of Psychosomatic Research. Retrieved September 2, 2022, from https://www.sciencedirect.com/science/article/abs/pii/0022399977900150
Sartori, R. (2009, October 17). Face validity in personality tests: Psychometric instruments and projective techniques in comparison - quality & quantity. SpringerLink. Retrieved September 15, 2022, from https://link.springer.com/article/10.1007/s11135-009-9224-0
Suk, H.-J. (2011, October 5). Color and emotion- A study on the affective judgment across media and in relation to visual stimuli. MADOC. Retrieved September 2, 2022, from https://madoc.bib.uni-mannheim.de/1336/
Wright, B. (2010). The meanings of color. Taylor & Francis. Retrieved September 2, 2022, from https://www.tandfonline.com/doi/abs/10.1080/00221309.1962.9711531
American Museum of Natural History. (n.d.). How we see color. American Museum of Natural History. Retrieved September 14, 2022, from https://www.amnh.org/explore/ology/brain/seeing-color#:~:text=The%20color%20of%20light%20coming,send%20signals%20to%20the%20brain.
American Psychological Association. (n.d.). Apa PsycNet. American Psychological Association. Retrieved September 15, 2022, from https://psycnet.apa.org/record/2013-29682-000
Azucar, D., Marengo, D., & Settanni, M. (2017, December 22). Predicting the big 5 personality traits from digital footprints on social media: A meta-analysis. Personality and Individual Differences. Retrieved September 15, 2022, from https://www.sciencedirect.com/science/article/abs/pii/S0191886917307328
CBS Interactive. (2019, November 21). #Quitlying: Aha launches campaign to bring awareness on affects of teen vaping. CBS News. Retrieved April 24, 2023, from https://www.cbsnews.com/detroit/news/quitlying-aha-launches-campaign-to-bring-awareness-on-affects-of-teen-vaping/
Chen, D., & Dalton, P. (2005, March 23). The Effect of Emotion and Personality on Olfactory Perception . Oxford Academic. Retrieved January 12, 2023, from https://academic.oup.com/chemse/article/30/4/345/270246
Clarke, T. (2008, August 4). The emotional connotations of color: A ... - wiley online library. The emotional connotations of color: A qualitative investigation. Retrieved January 12, 2023, from https://onlinelibrary.wiley.com/doi/abs/10.1002/col.20435
Dobson, R. (2014, March 16). Seeing red: An expression for angry people, and scientific fact. The Independent. Retrieved April 14, 2023, from https://www.independent.co.uk/news/science/seeing-red-it-s-not-just-an-expression-for-angry-people-but-also-scientific-fact-9194815.html
Drew, A. (2015, January 25). Stephen Covey's 7 Habits of Highly Effective People - the power of a paradigm shift. Medium. Retrieved April 16, 2023, from https://medium.com/@aleshadrew/stephen-coveys-7-habits-of-highly-effective-people-the-power-of-a-paradigm-shift-d963b4aee16d
Harris, J. (2011, August 22). The point of view paradox. OCDQ Blog. Retrieved April 24, 2023, from http://www.ocdqblog.com/home/the-point-of-view-paradox.html
Heshmat, S. (2018, April 6). The personality trait most strongly linked to addiction. Psychology Today. Retrieved April 24, 2023, from https://www.psychologytoday.com/us/blog/science-choice/201804/the-personality-trait-most-strongly-linked-addiction
Hossein Amirhosseini, M. (n.d.). Personality types key [10]. | download scientific diagram - researchgate. Machine Learning Approach to Personality Type Prediction Based on the Myers-Briggs Type Indicator . Retrieved April 18, 2023, from https://www.researchgate.net/figure/Personality-types-key-10_fig1_339935842
Hui-Chih Yu*. (n.d.). A Cross-Cultural Analysis of Symbolic Meanings . Chang Gung Journal of Humanities and Social Sciences . Retrieved January 12, 2023, from https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=a829900f737bb9b4412aee884bfe7168bbde92af
Jonauskaite, D., Parraga, C. A., Quiblier, M., & Mohr, C. (2020, February 2). Feeling blue or seeing red? similar patterns of emotion associations with colour patches and colour terms. i-Perception. Retrieved September 15, 2022, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7027086/
Kar, D., Saha, B., & Chandra Mondal, B. (2014). Measuring emotional intelligence of secondary school students in relation to gender and residence: An empirical study. American Journal of Educational Research, 2(4), 193–196. https://doi.org/10.12691/education-2-4-3
LeDoux, J. E. (2015, January 1). Feelings: What are they & how does the brain make them? MIT Press. Retrieved September 15, 2022, from https://direct.mit.edu/daed/article/144/1/96/27077/Feelings-What-Are-They-amp-How-Does-the-Brain-Make
Rosenman, R. H., & Friedman, M. (2002, May 22). Modifying type A behavior pattern. Journal of Psychosomatic Research. Retrieved September 2, 2022, from https://www.sciencedirect.com/science/article/abs/pii/0022399977900150
Sartori, R. (2009, October 17). Face validity in personality tests: Psychometric instruments and projective techniques in comparison - quality & quantity. SpringerLink. Retrieved September 15, 2022, from https://link.springer.com/article/10.1007/s11135-009-9224-0
Suk, H.-J. (2011, October 5). Color and emotion- A study on the affective judgment across media and in relation to visual stimuli. MADOC. Retrieved September 2, 2022, from https://madoc.bib.uni-mannheim.de/1336/
Wright, B. (2010). The meanings of color. Taylor & Francis. Retrieved September 2, 2022, from https://www.tandfonline.com/doi/abs/10.1080/00221309.1962.9711531
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