How Web 2 is Adapting to Web 3

Abstract

Marketing has consistently helped companies reach and engage their specific audiences over the past few decades, but it is now beginning to evolve. With web 3 technology, consumers of a product are able to become involved with a company in ways never seen before. Through leveraging the use of communities and rewards programs, web 3 is catalyzing the new age of customer loyalty. Consumers now have incentives to help a company succeed and will do certain things like promote a product in order to accomplish this. As younger generations begin to value their digital identity more and more, web 3 allows companies to cater to the new age of the internet: one where the users are in control. In this article, the main ideas of how companies can get into web 3 and why web 3 marketing is unique are discussed.