Prediction Accuracy of YouTube Influencers Measured Against Subscriber Counts
DOI:
https://doi.org/10.47611/jsrhs.v11i3.3332Keywords:
Stocks, Heuristic Prediction, Herd Behavior, Social Media, InfluencersAbstract
Social media, the worldwide phenomenon in the 21st century, has affected almost every aspect of human life; however, the true extent of social media’s influence on the rational structured business world and stock market is still unknown. As social media is continuously evolving, the recent phenomenon of YouTube influencers on the stock market is still unknown. The business advice of various high-profile social media influencers on YouTube were recorded to measure the accuracy of their predictions over various time intervals: 1-week, 1-month, and 3-months. Predictions over the short term were found to be correlated with subscriber counts. As higher subscriber counts could lead to increased herd behavior, increased short term gains are more likely to occur with Youtubers with higher subscriber counts.
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