Financing the Underdogs
Business Strategies of Small-Market Sports Teams
DOI:
https://doi.org/10.47611/jsrhs.v11i3.3290Keywords:
Small-Market, Memphis, Grizzlies, Grit and Grind, Business, RevenueAbstract
Small-market sports teams do not have the luxury of a massive media outlet, or an absurd salary cap that attracts superstars. These small market teams are not able to create a superteam that fans from any region of the U.S would be grateful to watch. To generate revenue and stay afloat financially is task in it of itself. These small-market teams must rely on non-materialistic attributes to survive in the professional sports world. In this essay I will discuss three market strategies that the Memphis Grizzlies and similar small-market teams have used to not only stay afloat, but create a system that brings in new supporters and revenue.
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