Covid-19 And Movie Theaters

Authors

  • Wolfgang Volchenkov Lubbock High School
  • Shannon Bichard Texas Tech University
  • Nick Bowman Texas Tech University

DOI:

https://doi.org/10.47611/jsrhs.v11i4.3274

Keywords:

Covid-19, Covid, Pandemic, Movie Theaters, Entertainment Industry

Abstract

The Entertainment Industry underwent a drastic change during the Covid-19 pandemic. The movie theater industry was especially hard hit, as it temporarily lost most of its customer base to general panic and uncertainty as a result of the pandemic. This study aims to determine what long-term effect the Covid-19 pandemic has had on the Movie Theater Industry. To assess any change in the public's view of Movie Theaters, an online survey was distributed among 11th and 12th graders in a West Texas High School, which asked participants to respond to a set of questions inquiring about past and present entertainment habits and expectations. Analysis of the responses demonstrated that the opinion and future likelihood of visiting movie theaters for entertainment had decreased notably, over the course of the pandemic, potentially giving rise to more convenient entertainment alternatives, and implying that the movie theater industry will likely need to adapt and alter the experience they provide in order to retain their audience. Further research is needed to look closer into the economic and social impacts of the Covid-19 pandemic.

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Author Biographies

Shannon Bichard, Texas Tech University

Associate Professor & Chairperson, Advertising & Brand Strategy

Nick Bowman, Texas Tech University

Associate Professor, Journalism and Creative Media Industries, College of Media and Communication, Texas Tech University

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Published

11-30-2022

How to Cite

Volchenkov, W., Bichard, S., & Bowman, N. (2022). Covid-19 And Movie Theaters. Journal of Student Research, 11(4). https://doi.org/10.47611/jsrhs.v11i4.3274

Issue

Section

AP Capstone™ Research