The Road Toward Electric Vehicles in America
DOI:
https://doi.org/10.47611/jsrhs.v11i4.3256Keywords:
Electric Vehicles, American, Social, CultureAbstract
Invented in 1800s, electric vehicles (EVs) face significant barriers in America car industry, which is still overwhelmingly gasoline-dominated. In this study, we investigate the causes of the stagnation of EV acceptance in America through social and cultural lenses and identify the major barriers in American society: consumers’ reluctance of adopting new technologies, resistance to innovation and their misperceptions on EV’s technical challenges, reliability, and environmental impact. To facilitate greater acceptance of EV in American society, we propose strategies to overcome these social and cultural barriers, including consumer education, infrastructure improvement and tax incentives.
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