A Study on The Effect of Big Data Analytics on Product Innovation Performance

Authors

  • Chih-Hsuan Ashley Cheng Kang Chiao International School Taipei Campus
  • Millie Y.S. Hong Department of Business Administration, National Taipei University
  • Colin C. J. Cheng National Taipei University

DOI:

https://doi.org/10.47611/jsrhs.v11i4.3225

Keywords:

big data analytics, product innovation, business

Abstract

Despite the rising interests in the use of big data analytics (BDA), it is unclear whether the use of BDA is beneficial to product innovation. Building on the Resource-Based View, this study aims to examine the relationship between BDA and product innovation performance. Conducting survey from 163 firms, this study provides compelling evidence indicating that the use of BDA has a significant positive impact on firms’ product innovation. This study discusses theoretical implications for advancing BDA research and suggests actionable steps for managers to get benefits from using BDA.

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Published

11-30-2022

How to Cite

Cheng, C.-H. A., Hong, M. Y., & Cheng, C. C. J. (2022). A Study on The Effect of Big Data Analytics on Product Innovation Performance. Journal of Student Research, 11(4). https://doi.org/10.47611/jsrhs.v11i4.3225

Issue

Section

HS Research Articles