Are digital marketing methods as effective as primary marketing tactics?
DOI:
https://doi.org/10.47611/jsrhs.v11i1.2398Keywords:
Marketing, Digital Marketing, Social Media, Digital Ads, business, managementAbstract
With the introduction of the internet, we saw a rapid shift from traditional means of marketing, such as pamphlets and posters, to social media and internet ads. This report amalgamates both primary and secondary research to explore whether the current marketing strategies being used by companies are truly as effective as those of the past, especially during the evolution of technology.
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