Public Perceptions of Cultured Meat Pseudonyms
DOI:
https://doi.org/10.47611/jsrhs.v10i2.1788Keywords:
Lab-Grown Meat, Lab Grown Meat, In-Vitro Meat, In Vitro Meat, IVM, Cultured Meat, Cell Cultured Meat, Motherless Meat, Cruelty Free Meat, Cell-Cultured Meat, Mosa Meat, Memphis Meats, Finless Foods, Aleph Farms, Blue Nalu, Bond Pet Foods, Marketing Lab Grown Meat, MeatAbstract
The titles used for cultured meat vary drastically and a single name needs to be found. This would allow for a clear name to be established in order to appeal to consumers, and appealing in this way would help to best cultivate the benefits of this meat that could help the environment and economy. To measure this, a 7-point likert scale in a survey with many of these titles and various company logos was employed. Several analysis tests (ANOVA repeated measures and difference of means) were thereafter used to analyze the data found. It was then concluded that cruelty-free meat was, by a large margin, statistically significantly above the other titles and should be used for further practice and sales.
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