The Influence of Ethnic Media Online on Vietnamese American Immigrant Voting Patterns
Keywords:Vietnamese Americans, ethnic media, voting patterns, politics, political socialization, cultural beliefs
Several studies have found that Vietnamese Americans display Republican voting patterns in U.S. elections compared to Democratic voting patterns found in other Asian American ethnic groups. The literature in the field speculates that these voting patterns can be explained by cultural beliefs attained from the Vietnam War and disdain for communism and China. Other research has explored the prevalence of ethnic media usage in the Vietnamese American community. This study aims to explore the role of ethnic media usage on Vietnamese American immigrant voting patterns. To investigate this phenomenon, semi-structured qualitative interviews were conducted with six Vietnamese American immigrants ranging from the ages of 30 to 54. The collected data was analyzed by coding for themes (thematic analysis). Analysis of the interview responses demonstrated that ethnic media usage has a significant impact on voting patterns and political beliefs. The findings of this research indicate that Vietnamese Americans sought out ethnic media that would specifically cater to their pre-existing beliefs, solidifying their political views, and ultimately leading them to vote a certain way. With this understanding, future election campaigns should focus their efforts online through ethnic media outlets to better interact with the Vietnamese community. Further research is needed to explore this phenomenon in other ethnic groups and to ascertain the importance of ethnic media to immigrant populations.
References or Bibliography
AAPI Data and APIA Vote. 2018. “2018 Asian American Voter Survey (AAVS).” https://aapidata.com/2018-survey/.
Alperin, Elijah, and Jeanne Batalova. 2018. “Vietnamese Immigrants in the United States.” Migration Policy Institute. https://www.migrationpolicy.org/article/vietnamese-immigrants-united-states-5.
Center for American Progress. "Ethnic Media in America: Hidden Giant in Plain Sight." Center
for American Progress. Last modified June 29, 2005. https://www.americanprogress.org/events/2005/06/30/16308/ethnic-media-in-america/.
Evans, Ceryn. Analysing Semi-Structured Interviews Using Thematic Analysis: Exploring Voluntary Civic Participation Among Adults. Edited by Lewis, Jamie, ed55 City Road, London: SAGE Publications, Ltd., 2018. https://dx.doi.org/10.4135/9781526439284
Huang, Catalina Huamei, "Disillusionment and Disaggregation: Why Did Asian Americans Vote
for Trump?" Master’s Thesis, Claremont Mckenna College, 2017. https://scholarship.claremont.edu/cmc_theses/1514
Kandil, Caitlin Yoshiko. "Congressional Battleground Expands to Historically Conservative
Little Saigon." NBC News. Last modified October 29, 2018. https://www.nbcnews.com/news/asian-america/congressional-battleground-expands-historically-conservative-little-saigon-n924311.
McLeod, S. (2019). Case Study Method. Case Study Method in Psychology. https://www.simplypsychology.org/case-study.html
Nakanishi, Don T. "Political Trends and Electorate Issues of the Asian Pacific American
Population." America Becoming: Racial Trends and Their Consequences 1 (2001): 170-99.
Nichols, Henry James, Anthony Brown, and Boitumelo M. Diale. 2019. “School Involvement Expectations of Parents Who Accept and Embrace Their Child’s Same Sex Sexual Orientation.” Gender & Behaviour 17 (4): 14287–95. http://search.ebscohost.com/login.aspx?direct=true&db=asn&AN=141403260&site=ehost-live.
Nielsen. "How Asian American Media Consumption Could Be a Glimpse into the Future."
Nielsen. Last modified May 24, 2017. https://www.nielsen.com/us/en/insights/article/2017/how-asian-american-media-consumption-could-be-glimpse-into-future/.
Nguyen, Anh T. 2011. “The Vietnamese Population in the United States: 2010.”
Noor, Khairul Baharein M. 2008. “Case Study: A Strategic Research Methodology.” American Journal of Applied Sciences 5, no. 11 (November): 1602-1604. https://doi.org/10.3844/ajassp.2008.1602.1604.
Satzewich, Victor. 2020. “Why some Vietnamese Americans support Donald Trump.” August 20, 2020. https://brighterworld.mcmaster.ca/articles/why-some-vietnamese-americans-support-donald-trump/.
Vu, Baoky. 2020. “The Asian American voters who could help Trump win a second term.” https://www.cnn.com/2020/08/05/opinions/asian-american-vietnamese-trump-election-vu/index.html.
Yam, Kimmy. 2020. “Asian American voters support Biden at 54% and Trump at 30%, but numbers don't tell full story.” https://www.nbcnews.com/news/asian-america/asian-american-voters-support-biden-54-trump-30-numbers-don-n1240263.
How to Cite
Copyright (c) 2021 Judy Nguyen; Robin Solomon
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright holder(s) granted JSR a perpetual, non-exclusive license to distriute & display this article.