Restaurateur Lockdown Blues
Impact of the COVID-19 Lockdown on the Restaurant Industry in Lucknow, India
DOI:
https://doi.org/10.47611/jsrhs.v10i2.1446Keywords:
COVID-19, lockdown, restaurants, restaurant industry, Lucknow, diningAbstract
The COVID-19 pandemic has plunged the Indian restaurant industry into its worst crisis. This research study is a case study analysis on the impact of the COVID-19 lockdown on the restaurant industry in Lucknow, India. Data was gathered through an online survey of Indian respondents residing in Lucknow regarding the changes in their usage of restaurant services (actual and anticipated) before and after the lockdown. Variables compared included: frequency levels of dining out, food delivery, and monthly expenditure on outside food. In addition, the relative importance of three factors- the decline in coronavirus-related deaths, the easing of social distancing measures, and the lifting of mask requirements- on the dining out frequency was analysed. Based on the results, the three variables compared showed statistically significant declines. However, in the case of the three factors influencing dining out frequency, it was discovered that while the decline in deaths did have a statistically significant impact on dining out frequency, none of the factors were considerably important. Taking the results into account, it becomes imperative that restaurants enforce safety guidelines strictly and promote their actions efficiently. Innovative ideas like incorporating bento box services and immunity-boosting dishes may enable restaurants to survive through the crisis.
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